Preferred Partner Spotlight: TRUE
AI revolutionizes the real estate industry by analyzing market trends, predicting housing demands, optimizing pricing strategies, and empowering professionals to make more informed decisions.
And the mortgage market is finally taking notice. National Mortgage News’s recent industry report shows 60% of mortgage organizations already use or will have AI tools in place by the end of 2024. Has your organization implemented AI technology or are you still questioning the benefits it’s promised?
We have seen remarkable advancements in technology reshape industries like airlines or retail. Why should mortgage lending be any different? AI has the potential to spark transformative change in this sector, leading to a surge in competitors and an abundance of choices for consumers. For TRUE clients, this future is now. They have adapted business processes, integrating AI and human skills to improve efficiency and business elasticity, while allowing professionals to focus on complex problem-solving and personalized client interactions.
On March 6th at 1 p.m. ET, TRUE is offering an exclusive webinar, “Will 2024 be the year of AI powered Mortgage Technology?” featuring TMC’s President and COO, Melissa Langdale and other industry leaders. You’ll learn the evolution of technology within the mortgage sector and start to understand how AI will transform our industry this year. Register today.
TMCU Mini Course: How to Effectively Navigate Borrower & Referral Partner Objections
Sales objections from borrowers and referral partners can come in many shapes and forms. However, if we look closely, most fall into one of five categories.
These objections – while resolute – aren’t deal breakers! Most often they’re simply excuses that prospects use to cover up their uncertainty about you or your company. And so, by removing that uncertainty, you can remove the objection as well.
Learn about an effective 5 Step Process for overcoming sales objections in our $100 Mini Course: How to Effectively Navigate Borrower & Referral Partner Objections. Enroll HERE.