The second we saw Quicken Loans clever Super Bowl commercial for Rocket Mortgage, we knew it would have profound impact on the mortgage industry.
Are most home buyers going to forsake actually talking to a human being as they go through the most important purchase of their lives? No. Are the sterotypes of millenials overblown in general, especially by people in our industry? Yes.
But it’s obvious to us - incrementally - more and more home buyers will be comfortable with and eventually begin seeking out a point and click home finance experience.
And every time those Quicken commericals air, with the powerful image of that rocket blasting into the sky, it reminds potential home buyers that this is now an option. And puts mortgage lenders on notice that if they want to grow their market share, they need to really start looking into technology and innovation solutions that will provide a different type of experience for home buyers seeking that.
TMC - Chief Operating Officer
President/CEO - Pulte Financial Services