Time for a little diversion from the day-to-day rigors of helping families achieve the American dream with a refreshed look at one guys’ opinion on the 25 greatest names in the mortgage industry. With a big assist from many of you out there that send me your suggestions when you see a truly ingenious name come across your desk or computer screen. So keep the suggestions coming!
1. Robert Fightmaster, First State Bank I don’t know Robert, nor do I know his prowess as a mortgage banking exec. But if I’m Quicken or GR or Loan Depot, I am seriously considering hiring this guy to run sales nationally on his name alone and pairing him with a behind the scenes social media genius to create copy for him and unleashing the duo on the unsuspecting online masses. 2. Pierce Outlaw, Patriot Home Funding An almost perfect name. Pierce sounds stately and refined … Outlaw gives the name some grit and edge. You picture being an LO up against this guy for a deal? Borrower: “I’m being quoted 3.875% from Pierce Outlaw.” Competing LO: “Uncle.” 3. Chuck Chill, Flagstar Bank I just wanna belly up at a bar with this guy to sip craft beer and watch sports so I can text people and say that “I’m chillin’ with Chuck Chill. What are you up to?” 4. Prince Aurora, Aurora Mortgage Pierce Outlaw and Prince Aurora should be running countries, not selling mortgages. 5. Von Ringger, Comerica A long time mainstay in the top ten of this list. It’s a cool name, but I’m an even bigger fan of names with completely unnecessary letters in them like the second “g” in Ringger. Would be a perfect name for a bad guy in an Avengers movie. 6. Richard McCool, Merchants Bank of Indiana The mortgage industry needs a “McLovin”. Seeing that a quick Linked In search confirms we don’t have one, someone just needs to change their name legally. You can’t tell me that Bob McLovin would not have more gravitas on Capitol Hill than Bob Broeksmit. 7. Monroe Thrower, GBC Funding It’s really a testament to the evolution of this list that Monroe ranks #7, because this is an epic name. Particularly for a baseball player or a bouncer. 8. Baird Marble, New Rez Correspondent If #22 Carmel York married #8 Baird Marble, Carmel Marble would project top five in these rankings. 9. Flisadam Pointer, REMN Wholesale What a Flisa-DAM good name for someone that runs marketing for a large mortgage lender! I’m so excited! And I just can’t hide it! I’m about to lose control, and I think I like it! 10. Shirleen-Queenie VonHoffmann, Homebuilders Edge Many elements here to an incredible name. Two unnecessary letters in the last name. Hyphenation. A “Queenie” in there? Love. Love. Love. 11. Scott Beer, Hallmark Home Mortgage 12. Heather Beers, Beers Housing 13. David Sober, LRES Corp. These three should all get together at MBA Annual in Austin later this month and go out drinking. 14. Johnny Margarini, Point Mortgage 15. Freddy Casanova, The Money Source 16. Michael F. N. Steer, MQMR Johnny Margarini and Freddy Casanova should team up with Tommy Two Times and Ice Pick Willie and start Made Man Mortgage. Michael “Effin” Steer’s parents actually strategically gave him two middle names so he could brand himself that way, though did not see him parlaying that formidable moniker into a successful career in mortgage compliance. 17. Matt Mullett, 1st Security Bank of Washington 18. Dave Savage, Mortgage Coach 19. Scotty Pickle, Celebrity Financial 20. Don Salmon, TBI Mortgage Matt Mullett should embrace the last name and grow a fantastic mullet. Aaron Boone thinks Dave Savage should be ranked #1 on this list. 21. Dionisia Bejarano Coffman, Chase 22. Carmel York, Western Alliance Bank 23. Taylor Stork, Developer’s Mortgage Company 24. Feliks Viner, First World Mortgage 25. Geri Glixman, First Integrity Mortgage Dionisia Bejarano Coffman = ELEVEN SYLLABLES!!!! The York & Stork duo are hanging on for dear life at the bottom of this list, they may need a hyphenation or marriage together to survive the next update to this list. Feliks Viner should be plotting in an evil lair with Von Ringger. And “The Glix” hangs on to the last spot over others more deserving in a shameless ploy to get First Integrity to join The Mortgage Collaborative. Rich Swerbinsky COO – The Mortgage Collaborative rswerbinsky@mtgcoop.com
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Rich Swerbinsky
TMC - Chief Operating Officer Archives
January 2021
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