Blog Posts

2/28/2025

Evocalize: Your all-in-one solution for attracting, capturing, and converting mortgage leads that actually turn into closed loans — no marketing experience needed.

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Digital marketing is important. It helps borrowers think of you first when they’re ready for a loan. And if you’re not a marketing pro, it can be overwhelming. But with 90% of people spending five hours a day online, your business has to show up where your customers are.

That’s where Evocalize comes in.

We make it super simple for you to generate your own quality leads. In just a few clicks, our patented AI builds sophisticated marketing programs in seconds, across Google Search, Facebook, Instagram, leading websites and more using:

Pre-tested images and messaging
Targeted keywords and audiences
Local data for pinpoint accuracy
And built-in best practices around compliance

We’ve even partnered with Rebel iQ to instantly create landing pages for each marketing theme proven to turn clicks into quality leads—up to five times better than standard pages!

Plus, if you connect your Evocalize account to your CRM, every lead you capture can be routed right back into your CRM, seamlessly feeding any automated outreach you have set up.

With Evocalize, your ads are seen by the right people, at the right time. And the longer your campaigns run, the smarter the AI gets—helping you get the most out of every dollar spent.

In under a minute, you can launch world-class, multi-channel marketing programs designed to maximize your reach and results.

So, what are you waiting for? Start attracting, capturing, and converting your own borrower leads with your FREE Evocalize account today!

Learn More!

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1/24/2025

TMC Appoints Jodi Hall as New CEO and President!

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San Diego, CA – January 24, 2025 – The Mortgage Collaborative (TMC), the nation’s leading network of independent mortgage lenders, banks, credit unions, and service providers, is proud to announce the appointment of Jodi Hall as its new Chief Executive Officer and President.

With nearly 30 years of transformative experience in the mortgage industry, Jodi Hall is a visionary leader known for driving innovation, operational excellence, and organizational growth. As the Founder of DandaRoad, LLC, she has played a key role in modernizing mortgage processes and advising lenders on cutting-edge technology solutions.

Previously, she held pivotal leadership positions at CrossCountry Mortgage and Nationwide Mortgage Bankers, where she helped scale operations to multibillion-dollar production levels.

“We couldn’t be more thrilled to have Jodi on board,” said Jim Park, Interim CEO and Co-Founder of TMC. “Her knack for innovation, her leadership skills, and her dedication to lifting others up make her the perfect person to help write TMC’s next chapter.”

In her new role, Hall will steer TMC’s operations, spearhead new initiatives, and amplify the
organization’s value proposition to its members. A dedicated advocate and longtime collaborator, she has been instrumental in expanding the TMC network, connecting numerous organizations, and championing its mission every step of the way.

"I am honored to join TMC as CEO and President," said Hall. "I've always believed that a commitment to innovation and action drives success in this industry. My focus at TMC will mirror what has been consistent throughout my career: creating an ecosystem where collaboration fuels growth. Lenders and vendor partners are stronger when we are empowered and equipped to solve problems together.”

About The Mortgage Collaborative
The Mortgage Collaborative (TMC) is a member-driven organization dedicated to empowering mortgage lenders across the U.S. through networking, education, and advocacy. By fostering an environment of collaboration and innovation, TMC supports the success of its members, ensuring they thrive in a rapidly evolving industry.

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Contact Information:
Andrew Edwards, Director of Marketing
The Mortgage Collaborative
[email protected]
(503) 803-3855

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keeping up with our tmc family

Evocalize: Your all-in-one solution for attracting, capturing, and converting mortgage leads that actually turn into closed loans — no marketing experience needed.

TMC Benchmark january 2025 data: Jumbo loans Surge During seasonal slowdown.

Preferred partner headlines: week of February 17th.

Pulse of the network survey results and executive summary 2025

Preferred Partner Headlines: Week of February 3rd.

TMC Appoints Jodi Hall as New CEO and President!

TMC BENCHMARK DECEMBER 2024 DATA: Apps Were Down Less Than Months Prior and Sold Loans Surge.

Preferred Partner Headlines: Week of JanuaRY 20th.

Preferred partner headlineds: week of January 6th

TMC benchmark november 2024 data: average loan amounts increase and sold loans decline.

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