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2/28/2025

Evocalize: Your all-in-one solution for attracting, capturing, and converting mortgage leads that actually turn into closed loans — no marketing experience needed.

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Digital marketing is important. It helps borrowers think of you first when they’re ready for a loan. And if you’re not a marketing pro, it can be overwhelming. But with 90% of people spending five hours a day online, your business has to show up where your customers are.

That’s where Evocalize comes in.

We make it super simple for you to generate your own quality leads. In just a few clicks, our patented AI builds sophisticated marketing programs in seconds, across Google Search, Facebook, Instagram, leading websites and more using:
  • Pre-tested images and messaging
  • Targeted keywords and audiences
  • Local data for pinpoint accuracy
  • And built-in best practices around compliance

We’ve even partnered with Rebel iQ to instantly create landing pages for each marketing theme proven to turn clicks into quality leads—up to five times better than standard pages!

Plus, if you connect your Evocalize account to your CRM, every lead you capture can be routed right back into your CRM, seamlessly feeding any automated outreach you have set up.

With Evocalize, your ads are seen by the right people, at the right time. And the longer your campaigns run, the smarter the AI gets—helping you get the most out of every dollar spent.

In under a minute, you can launch world-class, multi-channel marketing programs designed to maximize your reach and results.
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So, what are you waiting for? Start attracting, capturing, and converting your own borrower leads with your FREE Evocalize account today!

Learn More!
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2/28/2025

TMC Benchmark january 2025 data: Jumbo loans Surge During seasonal slowdown.

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2/20/2025

Preferred partner headlines: week of February 17th.

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EVENTS
3/16/25 - 3/18/25 - TMC Conference 'Live Large, Think Big: Dallas, TX'
2/26/25 - Compliance and Coffee with ActiveComply ft. MQMR's Scott Weintraub
2/27/25 - MGIC Training - Fundamentals of the Mortgage Process – Session 3: Evaluating Credit, Capacity, Capital & Collateral
3/6/25 - 100% Certainty. 100% of the time. Truv Webinar Ft. Fannie Mae, nCino Mortgage, and Femi Ayi, EVP of Operations at Revolution Mortgage.

HEADLINES
Snapdocs Becomes First eVault Provider to Achieve MISMO® Certification
Homebuyer Assistance Programs Hit Record High to Kick Off 2025 | Down Payment Resource
Capacity Partners with Daxko
Houzz and Figure Partner to Make HELOCs More Accessible for Homeowners’ Renovation Projects
Eltropy Partners with MeridianLink to Enhance Digital Lending for Credit Unions and Community Banks

BLOG
Why Do Some Loan Origination System Implementations Succeed While Others Fail? | CyberLink
Top Seven Reasons Why Condominium Loans May Not Be Approvable | CondoTek

MEDIA
Lyken on Lending Podcast: Industry Shifts: CFPB’s Freeze, AI’s Role, and Housing Market Trends | Transformational Mortgage Solutions
Direct Source Discourse Episode 8: Borrower Confidence: The Secret to an Efficient Mortgage | Argyle ft. nCino
Podcast: Forging a New Path: The Future of Servicing Excellence | Freddie Mac
The Mortgage MIx Podcast by National MI - Tailored Portfolio Lending Solutions

PERSONNEL
TitleEase CEO, Joseph D'Urso Wins PROGRESS in Lending Association Thought Leader 2024 Award 
Down Payment Resource CEO Rob Chrane Honored as 2025 RISMedia Newsmaker
Cenlar's Shanth Ananthuni, Nicholas Brett, Nayda McKain and Jennifer Rowen Recognized as MBA Future Leaders 2025

THOUGHT LEADERSHIP
Housing Sentiment Rises as Affordability Concerns Grow, Fannie Mae Reports

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2/18/2025

Pulse of the network survey results and executive summary 2025

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2/6/2025

Preferred Partner Headlines: Week of February 3rd.

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​EVENTS
2/11/25 - 3pm EST - From Origination to Servicing: Transforming Borrower Experience with Technology | BlueSage
3/16/25 - 3/18/25 - TMC Conference 'Live Large, Think Big: Dallas, TX'
2/11/25 - 3PM EST - National MI University presents: Mastering LinkedIn for Mortgage Professionals - Session 2

HEADLINES
2025 Kicks Off with Record Number of Homebuyer Assistance Programs | Down Payment Resource

BLOG
iEmergent Launches Shareable Market Intelligence Dashboards for Mortgage Growth Identification

MEDIA
Barry Habib's 2025 Forecast for Rates & Housing – And How to Capitalize on It | MGIC
Lodestar's Lending Leader's Podcast: The American Dream 2.0

PERSONNEL
Cherie Carlisle Rood Promoted to VP of National Sales at ActiveComply
Down Payment Resource CEO Rob Chrane Honored as 2025 RISMedia Newsmaker
Congratulations to TMC Partners Recognized as Housingwire Tech 100 Award recipients, Argyle, ActiveComply, BlueSage, Cenlar, Darkmatter, Docutech, Down Payment Resource, iEmergent, Fin Locker, Floify, Freddie Mac, Matic, MeridianLink, nCino, OptiFunder, Polly, Snapdocs, Total Expert, True, Usherpa, and Xactus,
Usherpa and Xactus Receive the 2025 Innovations Award by PROGRESS in Lending Association.
Stellar Innovations has been awarded as "Gen AI / ML Market Disruptor of the Year” at the AWS AI Conclave.
M&T Recognized as an AmericasMostJUST Companies by JUST Capital and CNBC,

THOUGHT LEADERSHIP
Fannie Mae Publishes December 2024 Monthly Summary
Freddie MAC Issues Monthly Volume Summary for December 2024
December 2024 PHOENIX Market Snapshot

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      • "Cheers!": TMC in Boston
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